Social Media - Great for SEO
September 2nd, 2009 EditorBefore the social-media revolution, your domain would appear in the first page of results of search engines just once and occasionally twice.
Today, however, you have the chance to get hold of the other eight positions. How? Just make sure that you’re mentioned in all popular and relevant social media.
Before climbing onto the bandwagon, it is important that you decide on the aims you want to achieve. For example:
• Attract targeted traffic
• Build brand visibility and recognition
• Inform and educate guests/customers
• Improve your service to guests/customers
You can only achieve success in this area if your aims are clear.
Social media back-links have a real value so they are worth pursuing and this topic has been covered in other posts.
To attract targeted traffic (if you want visitors) then your site must be well represented in the search results. Your aim to see multiple mentions of your site appearing on the results pages of search engines, becomes a very smart tactical move.
So how can you achieve this?
Have a blog - your blog comes first for social media communication.
They allow your guests and other potential visitors to obtain information about you firsthand, carry on a dialogue, and join your community. However, simply writing a regular and interesting blog is not sufficient on its own - your efforts must get noticed. Inform blog communities, directories, and search engines about it.
Utilise press releases - well-optimised press releases can quickly bring you Top 10 visibility for your keywords. Links from authoritative press release directories and news sites will not only provide you with link juice but also the targeted traffic you need. Utilize free press release distribution services by choosing “Press Release & News Sites”.
Publish articles - similarly to press releases, articles can increase and diversify your link profile—and attract traffic. It is one more way to get a page about your business and its offerings into the search engines. Publish your article to all appropriate article directories—just remember the duplicate content filters and change your text to circumvent those.
There are several ways to do these submissions to Directories but the simplest way is to get some submission software.
Tags: blog, marketing, social media
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Twitter Alert is there anyone talking about me?
August 12th, 2009 EditorIt is probably time that you should become pro-active and use Twitter as part of your marketing strategy.
One way to find out who’s tweeting about you, or the things that are of interest to you, and then to join in the conversation is with tweetbeep.
A question most people have when they first start using Twitter, is how to actually find people interested in, or tweeting about your interests, who might also become followers and/or guests or customers.
Twitter alerts email you hourly, or daily, to show you the converstions involving your chosen words or phrases.
‘TweetBeep’ is very much like “Google Alerts” for Twitter. You can click on anything to see more updates from the twitterer, reply or retweet.
Alerts depend very much on the type of business you are in bere some ideas for B & B’s…
• Place names and local attractions
• Local activities
• Promotions and events in your area
• Your co-opetition from other local B & B’s or accommodation providers
Gaining Followers and Customers.
Answer questions, make suggestions and add valuable content to your Twitter page. This type of content goes a long way to establishing you as an expert and making you the first port of call for up-to-date info on any given topic.
Most people you reply to on Twitter can’t resist at least clicking on your Twitter name to see what else you tweet about.
Once there, chances are they will start following you, re-tweeting you and hopefully visiting your website to purchase your products/services.
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